Nomzamo “Zami” Majuqwana is an independent strategist, writer, and advisor based in New York City.

She helps creative teams put humans first – by understanding the people they serve, making more humane design decisions, and balancing commercial and individual needs.

Zami writes about design, people, and culture for industry publications and on her Substack, LEGIT. She also advises creative non-profits and professionals.

Zami believes we can only improve the human experience by paying closer attention to it, and brings curiosity, precision, and honesty to all her work.